So first I heard of it was this Mirror article, and the double edged comment by a senior tory
“The last 30 years of public life has seen a catastrophic undermining of faith in institutions, for good & bad reasons. But today’s Sir Keir Starmer deepfake is a new low, supercharged by AI & social media. Democracy is under real threat – technology to verify content is essential.”
https://www.mirror.co.uk/news/politics/deepfake-clips-keir-starmer-posted-31140345
This whole fact checking industry seems basically a public relations excercise, in that it seems to me some of what they conclude is not fully correct itself. So looked up a report on the clip and the comments on youtube are also enlightening, largely along the lines of “well who said it was false in the first place, and not a genuine clip of Starmer”
Anyway the concept is not new to me, very funny spoof segment on Chris Morris’ “On The Hour” radio comedy, years ago, where he was trying to sell newspapers a supposed audio clip of Neil Kinnock berating his staff and then chasing Nerys Hughes naked down a hotel corridor shouting “Forget Paddy PantsDown, I’m Neil KingCock” and the audio was a good Fake.